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The best small business technology was once only accessible by larger corporations with big budgets. Smart office gadgets and wifi-enabled devices, like smart thermostats, are now available to a variety of businesses, from accounting firms and law offices to hair salons and bakeries. Small business owners are embracing the accessibility and affordability of the latest generation of smart devices to manage energy costs, improve security and increase workplace efficiency. Most of the firms that do extensive testing have established a small, somewhat centralized organization to supervise it. The group either actually does the testing, as at PNC Bank, Subway, and Famous Footwear, or—if testing is employed throughout the organization—serves as a resource for methodological and statistical questions, as at Capital One. At PNC Bank, the test-and-learn group (part of the bank’s knowledge management function, which reports to Marketing) views the promotion of its own services around the bank...

Many people prefer to have a professional do their makeup because they may lack the proper products or just the skills. It may be for a special occasion, photoshoot, or video shoot, or another event. Being able to do a variety of different looks will make your business more attractive to more customers. The time of the travel agent might be passing, but people are still looking for those with a knack for more nontraditional travel coordination. Photography businesses often grow by word of mouth, so create a Facebook page where you can tag recent clients. Videos that you tag those clients in will show up in their friends’ newsfeeds where they can view your work. Ask yourself whether your business idea will work well from home. If you want to run a dog boarding center but live in an apartment without a backyard, you might want to consider a dog walking business instead. Business savings accounts typically earn interest over time but have a limited number of transactions that can occu...